Roger Bannister’s breaking of the four-minute mile barrier is a significant moment in the history of athletics. The achievement was not only a testament to his athletic prowess but also a demonstration of human determination and the breaking of mental barriers. His record-breaking run sparked a surge of interest and belief in the potential of human athletic performance.

In the immediate aftermath of Bannister’s historic feat, several other runners quickly followed suit in eclipsing the four-minute barrier. Notably, an Australian middle-distance runner broke the four-minute mark in June 1954, just six weeks after Bannister’s achievement. Within a few years, the record was broken multiple times by different athletes. This rapid succession of record-breaking performances highlighted the psychological barrier that had been eliminated by Bannister.

This was a significant moment in the history of the sport, demonstrating that Bannister’s accomplishment was not a fluke but a new benchmark in athletic performance. Once it was proven that running a mile in under four minutes was possible, other athletes were inspired and motivated to push their own limits.

Are we at a similar inflection point with respect to the management of corporate-sponsored drug benefit programs? Large employers have long felt trapped in opaque, rebate-driven contracts with the “Big 3” PBMs, purchasing groups, coalitions and collectives. Based on the false promise of scale, such arrangements have only served to benefit those who promote them while continually moving the finish line back for the ones footing the bill.

Yet, for the past ten years, we’ve worked with a growing list of plan sponsors willing to bravely take on the status quo by actively managing prescription drug costs. The results have been nothing short of amazing, as these clients flatten the trend curve and save millions of dollars without adversely impacting member care. They have broken through the barrier.

And recent events, coupled with new transparency and disclosure rules, seem to be inspiring others to do the same. As such, human history tells us that big change is often long in arriving but can quickly become the new standard for high-performance.

Are you ready to join us in accepting the possible and setting new standards in drug benefits management?