For almost a quarter-century, the Chelko Consulting Group has established itself as a trusted, transparent, and conflict-free advisor in the benefits industry. As we prepare to celebrate our 25th anniversary, we find ourselves once again breaking new ground by offering to serve as a fiduciary alongside our clients. So, what better time to make one more change?
We’re proud to announce the launch of Chelko’s new brand identity honoring that legacy while demonstrating its modern, innovative spirit in meeting the evolving needs of our clients and industry. Celebrating the foundational principles on which our firm was built, the new logo is based on a stylized version of founder Rick Chelko’s signature.
It’s a nod to our past while constantly reminding us to seek a better way for our clients and their members. As we lead the way in offering to literally sign off as a designated fiduciary, Rick’s signature is a fitting reminder of the trust we’ve built among our clients and peers and serves as a symbol of our commitment to always act in the best interests of our clients’ plans.
Our dedication to clients and their changing needs means our brand must evolve with the market. Over the coming weeks and months, we will roll out our new look and actively update all aspects of our brand identity.
We are enthusiastic about the future of Chelko as we continue delivering on our commitments and raising the bar within the benefits field.