Mission

We are a Christian business dedicated to providing employers with unbiased
advice and valuable services to help them achieve great management results
in an ever-challenging medical, life and disability benefits marketplace.

Maxims

Below are the fundamental principles we live by:

“Do unto others as you would have them do to you.”
Luke 6:31
Care for the community and the world.
Do what we say we will do.
Be of integrity even when no one is looking.
Continuously strive for a better way.
Be thought-leaders.
Give back to the industry.
Make data-supported recommendations,
even if different from past beliefs.
Be supportive of each other — professionally and personally.
Only recommend things we would do.
Own up to our mistakes.
Always have our client’s best interest in mind.
Serve and work for clients — not vendors or carriers.
Tell clients what we believe.
Cooperate with each other — don’t compete.
Bill reasonably, as if we had to pay it.