Congratulations. You survived another open enrollment. For many employers, the conclusion of this annual event often feels like crossing the finish line. But in reality, it’s just the starting point of a much longer journey.
A comprehensive benefits package is only as valuable as its utilization. Even the most robust offerings—healthcare benefits, wellness programs, financial counseling—can languish if employees forget about them or don’t understand how to use them. To prevent this, employers must commit to communicating about benefits year-round because:
- Employees Forget. Even with detailed open enrollment presentations, employees often struggle to retain the nuances of their benefits. Amid the distractions of work and personal life, critical details like whether their plan is an HDHP or PPO or how to access mental health resources can easily slip their minds.
- Visibility is Key. Benefits that are out of sight are often out of mind. If they only hear about their Employee Assistance Program (EAP) or financial counseling during open enrollment, employees may forget these valuable resources exist—especially when they need them most. Plus, people need to hear information more than once for a message to stick, so repetition across multiple channels is a must.
- Engagement Drives Value. Regular communication not only boosts engagement and ensures offerings are used effectively but makes employees more likely to appreciate the investment their employer has made in their well-being, strengthening retention and satisfaction.
Weaving benefits messaging into the rhythm of the year, makes offerings consistently visible and actionable. Open enrollment may introduce employees to their benefits, but year-round communication ensures they remember, value, and utilize them.
By keeping the conversation going, you create a workplace where employees feel supported not just during one hectic month, but every day.